Morning Video: Lebron James "Rise (What Should I Do?)" by Nike

Nike doesn't make good commercials - they make great ones. And this one featuring Lebron James is one of the best they've EVER done. It's spot on and very affective. It's Lebron playing the villain and owning it. It's him saying, "I'm going to be who I want to be and I don't care what you think." I absolutely love it. Sure, there's subtle shots at Michael Jordan and Charles Barkley, but Lebron is doing one of the things that makes leaders great - not doing what's popular and being his own man. If he did what everybody else - the people outside his inner circle - wanted him to he'd be a follower. And being a follower isn't bad if you follow diligently, but why follow when you're in a position to lead? You can't. And Lebron won't.