Morning Video: Lebron James "Rise (What Should I Do?)" by Nike

Nike doesn't make good commercials - they make great ones. And this one featuring Lebron James is one of the best they've EVER done. It's spot on and very affective. It's Lebron playing the villain and owning it. It's him saying, "I'm going to be who I want to be and I don't care what you think." I absolutely love it. Sure, there's subtle shots at Michael Jordan and Charles Barkley, but Lebron is doing one of the things that makes leaders great - not doing what's popular and being his own man. If he did what everybody else - the people outside his inner circle - wanted him to he'd be a follower. And being a follower isn't bad if you follow diligently, but why follow when you're in a position to lead? You can't. And Lebron won't.

Morning Video: G.O.O.D. Music BET Hip-Hop Awards Cypher

Incase you missed last night's BET Hip Hop Awards, different groups of rappers entered the cypher (a crew of rappers rapping in a room, basically) and all went hard. There were five in all featuring the star veterans like Kanye West, Common, Raekwon, Rev Run, and Ice Cube as well as up and comers like Big Sean, Wiz Khalifa, Tyga, Yelawolf, and Diggy and JoJo Simmons (Rev Run's kids). All of them were dope, but my favorite was (you guessed it) Kanye's G.O.O.D. Music cypher featuring Kanye, Common, Pusha T, Big Sean, and CyHi Da Prynce. Kanye spit first and last killing it with his signature introspective, boastful, and thoughtful flow, but the most surprising came from Big Sean. He flowed with such ease and he looked like a true pro ready for the flashing lights. I got excited. After you see this, you will, too. Run it back!


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Morning Video: Jay Pharoah Spoofs Will Smith & Denzel Washington

Never heard of Jay Pharoah? Well, it's time for you take notice. The 22-year-old Virginia native became the latest addition to the Saturday Night Live cast on September 25, making him the first African-American addition since 2003, when Keenan Thompson arrived. He's made a name for himself by impersonating celebrities like Jay-Z, Drake, President Obama, Will Smith, Denzel Washington, and others. Below, I've posted my favorite video of his when he impersonates Will Smith and Denzel Washington. It's a spoof of a behind the scenes look at why a movie between them never happened. If you don't laugh at this, you might be dead. Enjoy.

Morning Video: J.U.S.T.I.C.E. League on the Making of "Aston Martin Music"

The J.U.S.T.I.C.E. League is a group of producers you must know if you're into hip-hop. But, just in case you're not they consist of three producers (Erik "Rook" Ortiz, Kevin "Colione" Crowe, Kenny "Barto" Bartolomei) based in Tampa, FL. They took home a Grammy for Best R&B Album in 2007 for their work on Mary J. Blige's album "The Breakthrough". They've also crafted hits for Lil' Wayne, Young Jeezy, Rick Ross, Drake, and Fabolous among many others. This video shows their work on Rick Ross's summer banger "Aston Martin Music" featuring Drake and Chrisette Michele. The track was quite possibly the single of the summer. See how it all went down.

Let The Story Begin - Aston Martin Music from Decatur Dan on Vimeo.

Morning Video: Eminem f/ Lil' Wayne - "No Love"

The moment I first heard this track in my SUV I just shook my head with the beat knowing it was going to be a hit. Lil’ Wayne’s verse is slow, but thorough, and it’s done so well it’s quite possibly one of my favorite verses of his (I always have the words “No love lost, no love found” in my head). Dude even appears in the video, which is just a bad-ass, surprising moment if you ask me. Eminem spits hot fire all over this song just like he does on the rest of his album Recovery. I like how the video is dark and more toned down than ostentatious and the storyline is pretty cool. Bottom line, bullies suck.

Diddy: The Unauthorized Biography

Morning Video: Snoop Dogg - "I Wanna Rock"

The Doggfather is back on the scene with a new song, and this one actually has some bite to it. What better way to return than with a sample of an old school jam and a video of a good 'ol undergound dance battle. The video features America's Best Dance Crew Season 3 winners Quest Crew, actor/singer/funnyman Jamie Foxx and professional skateboarder Terry Kennedy.

The song features an old school sample from Rob Base & DJ EZ Rock's "It Takes Two" and is a decent track for Snoop to flow over. "I Wanna Rock" is the first single off his tenth album, "Malice N' Wonderland" due out December 8.

Morning Video: Diddy f/ Dirty Money - "Love Come Down"

Diddy has released his second single off his upcoming album Last Train to Paris titled, "Love Come Down" as a part of his new trio, Dirty Money. Riding with Diddy are Dawn Richard of the now defunct Danity Kane and songwriter Kalenna Harper. The performance-focused video shows Diddy dancing - alot, which you'll either love or hate. Either way, it's nice to see Diddy grooving again. The track itself reminds me of old Bad Boy records fused with today's modern dance phase in hip-hop/R&B, as does the video. Last Train to Paris is set to release early next year. You better believe I'll be coppin' it. and as Diddy would say (via Twitter), LETS GOOOOOOOO!

Diddy-Dirty Money - New Music - More Music Videos

Morning Video: Rihanna - "Wait Your Turn"

Rihanna is back with the release of her fourth album Rated R. "Wait Your Turn" was the first single/video released from the album. It's dark, chic, avant garde and daring - all of which I love. The song goes so hard and I'm feeling her new look, as I'm into that sort of thing right now. Especially since I'm delving deeper into the fashion and music world together. Rihanna is doin' her thing. The wait is most definitely over. Be excited!